Brag All You Want…No One’s Reading

07.07.08

Filed Under: Uncategorized

June 30 saw the launch of the Web’s newest, much needed social network: BragThis.com, which finally gives us all the opportunity to check our modesty at the door and brag about whatever we want. These “boasts,” as the BragThis team calls them, allow users to show off their achievements by entering their sworn testimony, adding evidence (in the form of audio, video and photos) and, just to hammer the point further into your skull, subpoenaing witnesses (your friends?) to help prove you actually did these things.

Forget for a moment that this site is yet another asinine, unneeded, useless slice of dirt pie adding clutter to the already crowded social space. Why would someone ever go to a site that none of the people they know are on and then feel the need to boost their ego by bragging about something that only they really care about.

BragThis has the answer: “Considered a loser in high school? Pay’em back with how many hard boiled eggs you can eat in 10 minutes. ”

Their target market is people who were considered losers in high school? Riiight, because those of us who were losers in high school really want to put ourselves out there for more ridicule from total strangers.

Wait, but there’s incentive. If you do post a “boast,” you could receive receive digital certificates, awards, trophies and points, which may lead to a feature on the BragThis leaderboard. We’re not just bragging, we’re competing with strangers to see who can brag about themselves the best. According to the BragThis press release, “It’s about winning, not how you play the game.” Really gives new meaning to the term Biggest Loser, doesn’t it?

If that’s still not enough incentive, you can bring your “boasts” to other social networks, or “show them off on t-shirts, mugs, hats, and more!”

I can’t wait to see someone on the street wearing their BragThis T-shirt and “boast” about how I punched them in the face.

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